Make a Difference: New Campaign Launched to Attract People to Council Careers 

People are being encouraged to 'Make a Difference' in their communities by embarking on a rewarding career with their local council. A new campaign, 'Make a Difference, Work for your Local Council', aims to inspire individuals to explore career opportunities that have a direct and lasting impact on the lives of local residents. 

Local councils provide essential services that residents rely on every day, including social care for adults and children, planning, environmental health and finance. Following a successful pilot in the North East of England, the campaign highlights the wide range of roles available in council services, welcoming people from all backgrounds and skill levels who are looking to begin a new role in local government.? 

Produced in collaboration between the Local Government Association (LGA), Solace, Regional Employers Organisations, and councils across the country as part of the LGA's Sector Support Offer, and funded by the UK Government, the campaign showcases the variety of meaningful and fulfilling opportunities in local government. 

Cllr Susan Juned, Leader of Stratford-on-Avon District Council, "The work done by councils affects directly much of our everyday lives. They also have a role to play in some of the biggest challenges of our age. The challenges of the next few years will be a time where a wide range of expertise and talent will be needed and appreciated more than ever."

With over 9 in 10 councils experiencing recruitment and retention challenges amid growing demand for services, this initiative comes at a crucial time. It aims to address workforce shortages by attracting new talent into councils, ensuring they can continue to provide the vital services on which communities depend. 

Cllr Abi Brown, Chairman of the LGA's Improvement and Innovation Board, said: "Hundreds of essential services are provided every day by councils and combined authorities to keep our communities running and is great way to grow a career.

"From caring for families and protecting children from harm, to ensuring your favourite takeaway or restaurant is safe and keeping our streets clean, there are a wide variety of challenging but equally rewarding roles on offer. Working in local government offers unparalleled opportunities to make a real difference in people's lives and there has never been more important or valued time to join."

Want to discover how you can contribute to the future of our communities? Explore career options at Stratford-on-Avon District Council today and make a real change